Boutique Hotel Resort – Dominican Republic
Metrics at a Glance – 7.8 × Search ROAS | -38 % OTA share | US $16 CPL
Client name withheld
Challenge
Nestled on a secluded bay, the resort relied on OTAs for visibility, paying hefty commissions and losing guest data. Their own ads featured generic copy and broad match terms that lumped them with all-inclusive mass-market competitors.
Our Approach
Story & Positioning Consultation – Defined “Barefoot Luxury, Caribbean Soul” to spotlight authenticity and privacy; delivered headline/description libraries plus guidance for an in-house welcome-email overhaul.
Search-First Offense – Poured 70 % of spend into exact and phrase-match long-tails such as “private beachfront villa Dominican Republic adults-only” and “small luxury resort Samana peninsula”.
Segmentation & Devices – Bid modifiers pushed desktop/tablet in North America evenings—matching high-intent research moments—while reducing mobile bids that produced casual browsers.
Paid-Social Amplifier – Leveraged the resort’s drone footage in Meta campaigns, layered with interests Luxury Travel + Eco-Conscious. Cart-abandon look-alikes re-engaged site visitors within one day.
Keyword & Ad Hygiene – Weekly audits axed cannibal keywords, refined ad extensions (price-ranges, beachfront USP) and tested count-down live-rate ads during shoulder season.
Results
Search ROAS settled at 7.8 ×; OTA dependence slid 38 %; cost-per-lead held at US $16—all inside a single quarter.
Takeaway
A sharply defined brand story plus long-tail, device-tuned PPC siphoned high-margin travellers away from OTAs and straight into direct bookings.
Why Choose Us
These richer snapshots show the planning rigour behind every win:
Brand-positioning consultancy to elevate perceived value.
Long-tail PPC architecture—SKAGs, negatives, geo-value bidding.
Paid-social amplification using your existing assets.
Result: standout ROAS, lower CPAs, and a decisive shift to direct, profitable bookings—without costly creative production.