Luxury Travel FIT Agency

Client identity confidential

Metrics at a Glance – 11.4 × ROAS | -54 % CPA | +72 % total sales value

Challenge

The agency curates bespoke European itineraries, yet its ads mimicked every other “luxury tour” provider. Generic terms (e.g., “Italy luxury vacation”) delivered price-shoppers, and analytics revealed only 7 % of leads converted—unviable for labor-intensive trip design.

Our Approach

• Voice Reset & Offer Re-Frame – Created the positioning “Architects of the Grand European Passage”. Crafted tiered ad headlines (“14-Day Culinary Grand Tour of Emilia-Romagna”) and landing-page copy emphasising craftsmanship over commodity.

• Long-Tail SKAG Matrix – Every itinerary theme became a Single-Keyword-Ad-Group: Art-History, Wine Estates, Wellness & Thermal Springs. Negative-keyword sweeps removed “budget”, “package”, “group”.

• Geo-Value Modelling – Overlaid booking-value heat-maps to boost bids for Zurich, Singapore, New York and curb spend in low-yield markets.

• Paid-Social Story Mosaic – Sequenced three ad sets—Dream (cinematic B-roll), Plan (itinerary snippets), Book (consult call CTA)—all using the client’s stock footage.

• Granular Reporting Hub – A Looker Studio dashboard tied media costs to itinerary margins, enabling near-real-time bid scaling without over-spend.

Results

ROAS rocketed to 11.4 ×, CPA fell by more than half, and gross trip value leapt 72 % in 100 days.

Takeaway

A luxury voice plus SKAG-level long-tail targeting delivers fewer, better leads—exactly what white-glove FIT agencies need to scale.