Luxury Travel Agency FIT

Client identity confidential

Metrics at a Glance – 8.0× Search ROAS | -45 % CPA | +40 % qualified leads

Challenge

This FIT specialist relied on referrals; paid campaigns delivered costly, low-intent clicks.

Our Approach

• Copy & positioning workshop – Defined the promise “Journeys, Tailored to the Moment”; provided an email-nurture playbook for their team.

• Channel split – 60 % Search / 40 % Paid Social.

• Long-tail keywords – Phrases like “private art-history tour Tuscany 12 days” replaced generic “luxury Italy trip”.

• Look-alike audiences – Meta campaigns ran entirely on the agency’s existing database.

Results

Search ROAS rose to 8× while CPA nearly halved; qualified enquiries climbed 40 % in three months.

Takeaway

Sharpened messaging plus intent-driven keywords delivered bigger, faster wins than broad, creative-heavy advertising.